How do you persuade people to do something? An age-old question that doesn’t really have one correct answer. It’s a conundrum that marketers and copywriters spend their careers trying to solve for the product or service they are selling. A cleverly written piece of copy can translate into millions of global sales, and a carefully […]
Nudge – Ask the Question Read More »
So, the Christmas Tree has dropped its last few pines on the pavement outside the house, awaiting its recycling collection. The remnants of the least favorite chocolates, rumble disconsolately around the sweetie tin, and the decorations are parcelled taped up and posted back into the loft for another year. Forlornly we all have started back
Viva La Resolution! Facts about New Year’s resolutions and how to keep them Read More »
When I started my career, as I’m sure many people do, I imagined a straightforward path in front of me. A clear step-by-step road, to becoming successful, whilst I continued climbing the rungs of the ladder. The process seemed simple. Work hard, and get promoted. Eat, sleep and repeat. What has transpired instead of a
Your Career Isn’t Always a Beautiful Game Read More »
The C-word. (Not that one, reader!) You can’t escape it. Every year it creeps in, chews you up, and spits you back out. This will be my 1st Christmas in 11 years of not working in hospitality. The 3-course dinners, the next day 7 am finishes, the Christmas roadshows in July, the vomit clear-up in
Gravy, sweat, and tears – a different Christmas story Read More »
About a month ago I saw this phrase on LinkedIn and it stuck with me. “Authenticity cuts through the noise” I’m from a generation that has grown up with social media, and it was all so easy once upon a time. You came home from school, logged onto MSN messenger, and spend four hours choosing
Authenticity – What is the real deal? Read More »
